Introduction is the moment in which the presenter has a unique chance to make the first impression and build his credibility. (S)he needs to introduce himself as a speaker (and explain why he can teach us something or give us some important new information), and introduce the topic. That needs to be done in the way that (s)he gives to the audience WIIFM (What’s in it for me?) – reason why should they bother to listen to this presentation, and why should they be interested in this topic. Introduction is also an opportunity to announce our agenda and inform people of expected flow of the presentation. It is crucial to establish motivation/interest of audience in the topic at the very beginning, otherwise the presenter will lose their attention.
This is the part of the presentation where the presenter delivers the whole content and facts of what (s)he is here to present. It is really important to maintain the structure, while delivering all of the content, especially if the presentation is long – make sure to show the agenda throughout the presentation, while passing to different parts of the presentation, and inform the audience where in the agenda you are at the moment. To keep the audience interested and make points more clear and memorable, good presenter always uses examples , quotes, analogies, memory hooks, stories…..The more creative and diverse elements you put in, the more impact you have on people remembering things that you tell them and show them.
As people in the audience can be very diverse in a way in which they focus their attention, presenter must always be sure to involve all types of personalities and senses – visual, auditive, kinesthetic and digital. Although every human interacts with the world and events around him/her via all of these 4 systems (pictures, sounds, feelings and sensations and words and self-talk), when processing new information (as for example happens when listening to presentation), each individual uses some of this senses more extensively than other senses. For that reason, it is very important to underline the information that the presenter gives in each of these 4 systems. For visual, it is best to put in some pictures or diagrams, as well as colors. For kinestethic, add in some movement and practical elements where possible. For auditive, pay attention to vocal variety (and underline with your voice the most important points). For digital/analytical, put in some facts, numbers and “proofs” for points that you are making (eg. statistics).
This is the right moment in the presentation to leave the audience with strong message. Summarize the point of everything that has been said. Make it short, direct and memorable. And remember to call them to action!