1. Display belief and confidence in what you are saying
To put in simple words – convey your message with a conviction: a self-confident voice, confident and balanced posture and direct eye contact! Nothing is as convincing as person that believes in what (s)he is saying, especially if that person radiates confidence.
Good way of conveying you message is in a Question – Answer format: set up a problem first (raise the question in your audience minds, open a gap, awake the need), and then offer a solution for that problem (offer the answer, close the gap, satisfy the need).
Avoid saying anything like “what if i tell you….”, “or maybe you will not…”, “i believe…”, “in my opinion,…”, because it sends a message of insecurity, and might raise resistance if you set yourself as the authority.
A good way to go around resistance (if your audience is wondering “who are you to say that this is so?”) is to use someone else as a reference – “People say…”, or perhaps “My mother used to say…” or “Barack Obama always says…” – preferably someone with significant authority and credibility.
2. Statement – Action – Benefits
State your claim. Suggest the actions that might solve this stated problem, or achieve this stated goal. Provide the benefits that this would bring. Simple and straightforward – always keep these parts included in your presentation and bind them together (although order doesn’t really matter): “statement – actions – benefits”.
3. WIIFM – “What’s in it for me?”
WIIFM is what every member of the audience wonders! Why should I be sitting there and listening? Why should I care? How will this solve my needs or my worries? What are the benefits for me? So be sure to provide each member of your audience with the answer to this question! And make so early in the presentation – otherwise you might lose their interest!
4. Use the tools
Don’t forget to use voice, body language, movement and visuals to underline the most important points!
Good example of delivering the message with conviction can be seen by Tom Hanks:
5. Prove it!
Give proof of what you are saying – example, statistics, story, your personal experience. Ask audience to test for themselves! Don’t let it just hang in the air, but offer some background for the statement in which you are trying to convince them.